When it comes to fashion, most men are clueless. ?This is especially true for young professionals, straight out of college, who are building up their wardrobe of professional attire for the first time with off-the-rack clothing from retailers such as Banana Republic, Express, J. Crew and Macy?s. ?Unfortunately, as I can personally attest to, most off-the-rack dress clothes are ill-fitting, cheap quality and relatively expensive.
That?s exactly what Australian native, Fan Bi, realized when he visited Shanghai, China during his summer break from college. ?Used to buying off-the-rack dress shirts, Bi was blown away by the perfect fit, high quality fabric and low cost of the made to measure garment industry. ?Bi?s entrepreneurial instincts kicked in and he decided to launch a business on campus selling custom-tailored suits to soon-to-graduate business students while studying abroad at Babson College in Wellesley, Massachusetts.
After hiring a sales rep by the name of Danny Wong, the two realized that selling custom-tailored suits to broke parent-funded college students was not a viable business model. ?Bi and Wong made the decision to become business partners and?pivot the company?s business model away from custom-tailored suits to launch Blank Label, on online site focused on the co-creation, or collaborative creation, of men?s dress shirts. ?Blank Label?s value proposition is simple, order a fully customized dress shirt online made out of high quality fabric for a competitive price that is in-line with what most men would pay for an off-the-rack dress shirt at a mainstream retailer. ?The best part besides having a shirt that actually fits? ?Free shipping and free returns for any reason, whether you don?t like the fabric, fit or style. ?Now that?s a perfect fit!
Read more at Entrepreneur >>
What are your thoughts on Blank Label and their co-creation business model? ?Are you a fan of the co-creation movement across other industries? ?Tell us in the comments below!
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